Why Search Engine Optimization is so important?
Search Engine Optimization (SEO) is the technique of appearing on Search Engines- aka Google, Bing, Baidu,…- for the products and services your company provides.
You definitely need Search Engine Optimization to grow your business!
The importance of Search Engine Optimization
Everyone who is doing business nowadays is aware about it: an online presence is the key to finding customers, partners, providers, and many more.
It is obvious that every business needs an online presence in 2022. This visibility can be developed through websites, third party platforms, social media, etc…
People connect, make searches and decisions using search engines. Google, the main search engines worldwide, processes over 40 000 search queries EVERY SECOND on average.
In total, 3.5 Billion Google searches are made EVERY SINGLE DAY !
Being Visible On Search Engines: A Key To Develop Brand Awareness
Why Search Engine Optimization is so important? Developing an online presence is one thing. Being visible among the billion of websites is a different job.
Having your own website is NOT ENOUGH.
You need to be visible. People looking for the type of products and services you provide should find you in a few clicks.
And you know what? The average Google search session lasts less than a minute.
Your brand should be visible on Google first page. A number 1 position in Google search obtains between 26% and 32% of clicks.
A good Search Engine Optimization (SEO) will guarantee more visibility and more traffic towards your website. But not only.
Appearing on Google first page provides authority to your brand. Users become more and more aware of your brand name and relate it to the products and services they are looking for.
The first search will be about the products and services they are looking for. The second one may be about your brand name itself.
Attract People Looking For You: A SEO Pull Strategy
35% of product searches start on Google. Being in Google first position allows you to take over your competitors and be remarkable in your business area.
You basically attract people who are already looking for you. Search Engine Optimization is a smart pull strategy that does not require running after customers. They will naturally- organically- find you because they are already looking for you.
SEO allows you to attract customers who are already in a purchase-decision process: they know what they want, they are just looking for the brand that can give it to them.
Search Engine Optimization is a prodigious way to grow your business !
What’s The Plan is a Digital Marketing Agency in Shanghai specialized in Search Engine Optimization. We help you optimize your website and create unique content to increase your online visibility. Contact us to know more!
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