TikTok SEO tips are helpful to help you rank your TikTok videos to appear on the search pages of potential customers!
How to do it?
Here my 6 tips to boost your TikTok videos.
1. The basis for TikTok SEO : Define your Keywords
The best strategy is to start by running a research about what search terms your audience is searching. We are talking about SEO here, and the rule is the same for all search engine, including social media and TikTok SEO !
2. Voiceover : Don’t Forget your Keywords
You were really thinking what you are talking about in your videos was not analyzed by you social media algorithm? Big Brother is listening to you … and that’s quite a good things for users looking for content.
TikTok is very smart in identifying what you are talking about in your videos. Its algorithm identifies what you are talking about and helps you rank when people are searching for it.
By understanding what you are talking about in your video, TikTok will make you show up for related requests. So, use it ! Quote your main keyword to help the social media boost your TiktoK SEO.
3. TikTok and Text in Videos : An Opportunity for SEO
Yes, the same rule applies to text you add inside your videos, and stickers you choose. Every element you add in your video contains a piece of code indicating what it talks about.
To sum up, don’t hesitate to add your keywords in your texts because it is a powerful indication for Tiktok SEO.
4. A main SEO Rule : Create a Good Content with the Best Quality
I am talking a lot about adding keywords here. Of course, it is important for you to know where to place keywords, and to do it.
But…
The most important and what weight the most in the algorithm is the good experience you provide to the viewer.
We are not in 2005 anymore, putting your keywords everywhere will not make you rank. In contrary, if you put too many keywords you will be penalize.
Use keywords as a tool, but never forget content is king. Focus on the information you want to share and the edition of your video to explain things clearly and dynamically. The user experience is also important, and if people spend more time watching your videos it is also good for your SEO!
5. Write a Relevant Description to Boost your TikTok Videos
Never forget the description! You can think it is not important because people tend to scroll videos on TikTok without reading them, but you are wrong.
Descriptions are super important. If you are talking about a product, do not hesitate to give some details about it and add your niche keywords. It is the same if you are talking about a specific service you offer, or a destination.
Think about your audience as well: if they like your TikTok and are interesting in knowing more, you should give them more details. This way, you have more chance to attract them deeper in the marketing funnel and obtain a conversion. You definitely want your watchers to become your customers!
6. Hashtags for TikTok SEO : Use Popular and Niche Ones
Last but not least: use hashtags, and use relevant one. Before putting them, do a bit of research about your specific niche keywords. If you are familiar with social media, it should be easier. Then, to optimize your hashtag set, mix popular and niche hashtags. Do not forget to rotate your hashtags, but to always keep those most relevant for your business or brand.
Boost your TikTok SEO With Sarah, your Expert in Digital Marketing
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